I have spent twenty years on both sides of the table.

Ian Ho. AI and performance-marketing entrepreneur. I founded Reboot Inc, home to SafePrompt and Xomer, and I was the first technical architect at eBay. I build companies and the systems that grow them.

The arc

I started deep in the machine. At eBay I was the first technical architect and a director of IT, designing the architecture that carried the company from a few hundred people to ten thousand, leading a team of more than seventy on a budget in the tens of millions. At Wynn Las Vegas I built the data warehouse and the CRM that turned customer behavior into revenue.

Then I moved to the market. I co-founded The Lead Group and, at Searchlight, ran performance marketing across software, fintech, fashion, lifestyle, legal, health, home services, and ecommerce, for clients including Norton/Symantec and LendingTree, managing significant weekly advertising budgets. The combination is the point: I understand the system that has to be built and the demand that has to be earned.

What I build now

Under Reboot Inc I build and run live ventures. SafePrompt is a prompt-injection detection API that protects AI apps, with paying customers. Xomer gets local businesses recommended by AI search. I also build internal AI systems for my own work, and I publish on where AI and marketing are actually going. The clearest read on how I work is what I have already shipped: safeprompt.dev and xomer.ai.

Working together

I am not for hire by the hour. I take on a small number of marketing or AI problems a year where the experience above moves the number, and I decide each one on the work. Fractional CMO leadership is one example. AI strategy and product is another. If you are weighing something real, tell me about it.